The Impact of Product Complexity and Heterogeneity on Online Open Innovation Practices
نویسندگان
چکیده
Existing studies of open innovation (OI) have ignored the impact of product complexity and heterogeneity on online open innovation (OOI) practices. We divide OOI practices in consumer goods industry into four types, and examine how product complexity and heterogeneity influence the ways that companies carry out OOI. The finding is based on a longitudinal study of 138 cases.
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